An Ad for Art Club

I created an advertisement for a fundraiser we had in Art Club. The advertisement is made up of a tie-dyed background and the basic information needed for the fundraiser. I used many different tools to help create my advertisement. At the bottom I incorporated my logo for Art Club. The main tools I used were the transform tool, text tool, cropping tool, lasso tool, opacity, drop shadow, ellipse tool, the fill tool, and the erase tool. I used the transform tools in two different ways: scale and rotate.

I used these tools to add interesting effects to my advertisement. I used the transform tool to scale down my logo and the picture for my background. I used  it in the rotate form by rotating the circles. I used  the text box to add to my advertisement. I used the text tool to create the four different parts of the information. The text allowed me to provide the needed information. I used the crop tool to crop down my logo at the bottom to make it smaller so it looked better. Another tool I used was the lasso tool to select a portion of my advertisement to move it around and cut it off the advertisement. I changed the opacity of the circles to add a space of solid colors so the reader’s eye will have a place to rest. I added a drop shadow to the title of the text to make it stand out. I created the circles with the ellipse tool and changed the color of them with the fill tool. The color corresponds with the colors in the background. Lastly I used the erase tool to blend the edges of my logo so it did not look awkward in the advertisement.

My Designed Logo

            The logo I created was for the Art Club at my school. The “A” is shaped out of two paint brushes and a pencil, the “C” is made to look like a pint pallet. I chose to make the letters out of these things because they symbolize the things we use in art club every day. For the paint brushes and paint pallet I chose the colors used on them for a certain reason. That reason is their meanings. The pink can show friendship and love, symbolizing all the friends you will make. The aqua and dark blue is associated with healing, I chose this because art can help you heal in many ways. The light blue is associated with knowledge and intellect. The purple is associated with joy and happiness, which symbolizes how much fun you could have in art club.

            For my logo I used some of the design elements. One of the major ones I used was proportion. I had to make sure the “A” and the “C” were about the same size and proportional to each other. If they were not then that would affect the entire logo. I used shapes in my logo to create the paint brushes, pencil, and the paint pallet. These items were the main focus of the logo, without them I would have nothing. By creating this logo I better understand the thought process that goes into designing logo. One must come up with the best way to present his or her company our group.